White Knight Group

How long has the startup been established?

Under 1 Year

1 - 3 Years

3+ years

What is your company size? (full time employees)

Below 5

5-10

11-20

21+

How would you describe the nature of your business?

Do you feel that the evolution of your business is very different from what you expected?

Yes No

On which channels will your product be launched?

[Select as many as applicable]

App Store Distribution Partners Website 3rd-party Platform (e.g., Amazon, T-Mall, Walmart) Others (please specify): Not applicable

Are you able to define your company problem in one sentence?

Yes No

/ 30

Does other region or country also share the same pain points of the problem you are trying to solve?

Yes No

Do you have legal support?

Yes No

How many founders in your company?

1

2-3

4+

How many of the founders are full time?

1

2-3

4+

How often do your co-founders have social gathering ( lunch/dinner, drinks, sports) together in the last 3 months?

Several times a week Once a week A few times a month Once a month None

Do the founding members take any of the following roles in your company?

Product Business Development Finance Designer Operation Project Management Developer User Researchers Marketing Others (please specify):

What best describe the culture of the co-founders?

[Select as many as applicable]

We adopt a creative approach and build on the ideas of one another We can have heated debates on a professional level – and then go have a beer afterwards We believe directness is best and we are open to pointing out how things can be improved

How many hours of sleep do you get on average?

Less than 5 hours 6 hours 7 hours 8 hours

When was the last time you had a vacation?

Last month More than 3 months ago More than 6 months ago More than 1 year ago More than 2 years ago

Do you and your fellow co-founders feel like there are many options to try and you are not sure which is best?

Yes No

How was your startup funded?

Self funded Government Family or friends Accelerators and incubators Loans Others (please specify): Not applicable

How would you describe the current financial status of your startup?

Loss Operational breakeven Profitable Not applicable

What fund raising stage is your startup in?

Angel Seed Pre-A A series +

Do you have any side projects to help generate revenue that might not be part of your core business?

Yes No

Do you currently have an investor?

Yes No

How would you rate your relationship to investors in the past 3 months?

Are you planning to expand to other region / country in the next 12 months?

Yes No

Would having new investors the next 12 months make crucial impact to your company strategy?

Which of the following have you conducted to better understand your potential users?

[Select as many as applicable]

User Interviews Produced a Market Report Market Surveys Concept Validation Procedures Our founding members are industry expert

Have you conducted any studies to support your market size projection?

Yes No

How confident are you in saying that you understand your customers?

Do you know which channels are most effective in recruiting new users for your product?

Yes No

How confident are you in the effectiveness of you marketing plan?

Have you developed a Persona and/or Mindset for your target users?

Yes No

Do you have plans to run a pilot test on your marketing campaign?

Yes No

Are you able to identify the target segments of your customers?

Yes No

What stage is your product now?

Conceptual POC MVP Product launched

Have you budgeted any time and resources for product validation (testing with real customers) before launch?

Yes No

Have you budgeted enough cash in case your next product need to delay the launch for at least 3 months?

Yes No

Do you have a back-up plan if you do not meet expected sales after launching?

Yes No

Which best describes your product launch strategy?

Launch first, polish later. I don’t want to lose this window of opportunity. I prefer to ensure the product is better than my competitors’ before launching. Adopt a minimum-lovable product, and then ensure key improvements and features are covered in each release. Run agile and then launch every two weeks. None of the above

How is your pricing strategy comparing with your competitors?

Lower

Comparable

Higher

Do you know your cost of Goods sold?

Yes No

Do your customers found your product significantly better than your competitors?

Yes No

How confident are you with your pricing scheme when comparing with your competitors?

Have you factored how payment and pricing scheme of your service may affect mid to long term user engagement in your strategy?

Yes No

How do you measure the user-friendliness of your product?

[Select as many as applicable]

Usability Study User Survey DAU, MAU Our founding members are industry expert Retention Rate NPS Drop-off Rate Others (please specify):

Do you have any user acquisition plan?

Yes No

Have you conducted any usability test before each major release of your product?

Yes No

Are you a user of your own product?

Yes No

Do you expect your customers/users feel delighted for the first 15 seconds after they open your APP/product?

Yes No Not sure

Do you conduct reviews on the following with every release of your product?

[Select as many as applicable]

User acquisition and conversion projection Performance projection Marketing plan effectiveness Customer satisfaction

Have you keep track of the learnings and have regular review meetings to make sure those mistakes won’t be repeated next time?

Yes No Not applicable

How painful will your users if your product stop providing service tomorrow?

Do you work with remote team members?

Yes No

Are remote team members based in areas where your company plans to expand?

Yes No

Do remote team members serve any of the following roles?

[Select as many as applicable]

Product Business Development Finance Designer Operation Project Management Developer User Researcher Marketing Others (please specify):